Samsung Olympic Games Campaign Launched With New Mobile Phone--Liu Xuan Made New Samsung Olympic Ambassador

SPC (BEIJING, CHINA)--On 6 June 2007, the Samsung Press Center web site states Samsung Electronics is an official Worldwide Partner of the Olympic Games in wireless communications equipment. Samsung launched its campaign for the Beijing 2008 Olympic Games together with three of its new, high-profile mobile phones. Liu Xuan, an Olympic gymnastics champion, is Samsung's Olympic Ambassador during the Beijing 2008 Olympic Games. Samsung also announced the Samsung Olympic Games Visual Identity System (SOVIS), Samsung 's Olympic Torch Relay Plan, as well as a brief introduction to the Olympic Rendezvous @ Samsung (OR@S). Samsung is committed to building wireless Olympic Games through its Wireless Olympic Works (WOW).

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